WTG Marketing Landing Pages

A monorepo of multiple landing pages and lead-generation funnels for Work and Travel Guide, a platform built around helping people plan and go through a Work and Travel year in Australia. The funnels serve different marketing purposes, some target individual travelers (job seekers, au pairs, students, WhatsApp visitors), and others target businesses and partners (like the B2B funnel for recruitment or partnership leads).

The main problem this solves is speed and consistency: new campaign pages need to launch fast without rebuilding the same header, footer, buttons, or tracking setup every time. All funnels pull from shared packages for UI components, design tokens, and utility functions, so branding and behavior stay consistent across every page, no matter who it's targeting.

Key features:

• Shared component library (buttons, header, footer, dialogs, country select) built with Tailwind CSS and Radix UI
• Built-in analytics on every funnel: Meta Pixel, Google Ads conversion tracking, and UTM tracking, all gated behind a GDPR-compliant cookie consent banner
• Lead capture forms using React Hook Form and Zod validation, connected to a shared backend API
• Mix of consumer-facing funnels (job quizzes, consultation booking) and business-facing funnels (B2B partnership leads)
• Smooth entrance and scroll animations using Motion
• Turborepo-powered build pipeline so shared packages and apps build and cache efficiently across the whole workspace
• Each funnel deploys independently on Vercel, but reuses the same design system and tracking logic